The relations between culture and globalization involve understanding the means of communication and democratizing their uses and access.
The geographical space is full of elements typical of the globalization process, such as TV and cellular antennas, increasingly modernized means of transport, fiber optic cables, networks (which are not always visible but are made present in space), among other elements.
This also happens with culture. The geographical space builds its bases in innumerable fields and configurations (economics, politics, society, education) so that culture is fully inserted in this context. Thus, the transformations of the landscapes that vary from the natural to the cultural are observed, carrying out constituent environments of all capitalist societies, but with local or regional cultural elements, which denote the singularity of the places.
But how can we understand the behavior and transformations of culture in the age of globalization? How do they express themselves in a social space that is increasingly interconnected with the global? Is it possible to say that we are going through a cultural standardization?
With Globalization, communication facilities and, consequently, the transmission of cultural values were expanded. Thus, it is observed that different cultures and different customs can interact without the need for territorial integration. However, it is also observed that this process does not spread equally so that some economically dominant centers transmit their cultural elements in greater numbers.
An example of this is the so-called cultural industry, a term created by sociologists in the early twentieth century, but which remains current. This industry is capable of generating and controlling people’s standards of behavior and customs, such as clothing, standards of etiquette and behavior, leisure activities that they exercise, etc.
For this reason, much is said about the homogenization of cultures, that is, the standardization of the ways of being and acting of individuals based on a dominant reference, making local and traditional values succumb. In this sense, many accuse the globalization process of being a perverse system, since it does not fully democratize and only affects the economically dominant sectors of the world and societies.
On the other hand, as communication, information, and transport systems increase their capacity for dissemination, we also observe the possibility of local customs and values to interfere with global elements. This occurs when traditional communities or regional cultures are able to disseminate and disseminate their characteristics beyond their borders. Based on these conceptions, some say that Globalization, in fact, promotes cultural heterogenization.
Finally, it is necessary to note that there is a hierarchy in the communication systems. Despite the advent of the internet and the possibility of expression by countless people, still, some forms of thought and socially dominant ideas overlap with the others, through preferential use over media elements, as in the case of films and series, generally kept to a standard and influencing behavioral stereotypes. In this sense, many are those who claim that, in fact, what happens is a cultural hegemonization in globalization.
But before we draw a definitive conclusion about cultural elements and their transformations in the globalization of societies, it is necessary to always be attentive to events and information, always with the concern to understand and assimilate the modern factors of society, without denying or overlapping traditional values constitutive.