British team program uses augmented reality application to launch the FW43B, but the platform is hacked and the presentation is made by photos on social networks.
Williams presented this Friday the car with which it will compete in the 2021 season of Formula 1. The FW43B is the first car produced under the new management of the team, sold by the Williams family to the investment company Dorilton Capital, and will be guided by the duo of pilots formed by George Russell and Nicholas Latifi.
Aesthetically, the car is very different from last year, with zebra paint in shades of blue. On the engine cover, a white “W”, the Williams brand, emerges amid the mixture of colors.
The team tried to innovate in the presentation of the model by using an augmented reality application, which would allow fans to reproduce a 3D image of the car indoors. However, the app was hacked and Williams was forced to abandon the idea.
– We plan to reveal the FW43B with an augmented reality app, but that will not be possible because they hacked the platform. We were looking forward to sharing this experience with the fans. We want to apologize for this not being possible – said the team in their networks.
We planned to reveal the FW43B, via an augmented reality app later today. However, sadly, because the app was hacked prior to launch, this won't be possible.
We were looking forward to sharing this experience with our fans & can only apologise that this hasn't been possible.
— Williams Racing (@WilliamsRacing) March 5, 2021
The team ended the last three seasons in the last place but hopes that with a new financial injection there will also be a technical and moral improvement of the employees to reverse the situation.
The team has already tested the 2021 car
Although the presentation of Williams’ 2021 car is scheduled for the end of the week, the team has already carried out tests with the FW43B. Grove’s team sent Russell and Latifi to the Silverstone track as part of the 100 km the teams have available for marketing and filming actions.
More than commercial actions, the mileage allowed is for the teams to perform the so-called “shakedown”, which is the first experience with the car to understand if all systems are in full operation. Apparently, the activity went smoothly. Although the team revealed only a blurred image of the car on the track, the FW43B was tested without the definitive paintwork and with demonstration Pirelli tires.