The Calvin Klein brand, owned by the American group PVH, has appointed Linh Peters to the post of global marketing director. Peters will take office on November 2.
The executive will be responsible for customer experience, marketing, and data.
Linh Peters previously worked at Starbucks as vice president of product and marketing, customer loyalty, partnerships, and licensed stores, overseeing the customer loyalty program and digital engagement strategies.
Before joining Starbucks, Linh Peters worked in particular for the American cosmetics brand Ulta Beauty and for the company Target Redcard.
According to Calvin Klein, Greg Stogdon, its current interim brand director, and J.D. Ostrow, its interim marketing director, will continue to work for the brand through Frosty Pop, its branding agency.
Linh Peters is appointed shortly after Jacob Jordan, who has been recruited for the position of commercial manager and director of the product strategy worldwide.